watercolor paintingThere are a number of super online courses for learning how to paint.  But, as always, there is room for more.  There is room for YOU.

The key to success, in fact, is to make your site special.  Make it something that you know a whole lot about, but something that isn’t on every other website.

That sounds a lot easier than it is.

First take inventory of your personal skills.  If impressionism just isn’t your style, maybe teaching it isn’t the best option.  But if mixing and matching colors is what you are truly great at, then a site about helping people find their own style, their own color palettes may be your best bet.

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Just what the exact topic is doesn’t matter a whole lot, as long as it is something you are good at.

What is more important is that you have the skills to teach it online.  This often means developing video skills, with lots of YouTube style presentations.

Some people are naturals at video, and some aren’t.  I’m not.  So I really empathize with those struggling with video technology.  It is probably not as hard as my mind makes it out to be.

It also means developing coursework that makes sense for your type of watercolor painting.  Sometimes it makes sense to go from Lesson 1 to Lesson 2 to Lesson 3.  Sometimes it makes more sense to open up the whole course, like “Accenting with reds” or “Shading with blues”.

And it means finding a way to make money.

Very often “how to” sites will create a whole slew of video classes.  The first 2 or 3 are free, then the rest are paid classes.  Students might pay $X for each class, or might pay by the month.

Individual tutoring is also an option.  With Skype and dozens of other online options, viewing and helping artists is a whole lot easier than it used to be.

And don’t forget to set up a shop where students can purchase the materials that you recommend.  Many people live no where near an art store, and truly wouldn’t know what to buy if they did.  So make it easy for them.

And how about a painter’s getaway?  Choose a spectacular spot for a weekend, or week long workshop.

Most of all, don’t be afraid to charge for the service that you offer.  Far too many artists of all kinds just don’t charge for what they do.

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