No matter the season — the holidays, summer swimming, ski season, fall fashions — lots of us need to slim down. And lots of us just do it better and easier with a weight loss coach. This is why some national weight loss programs are so successful — they offer personal coaches. If you are a dietician, a trainer, a physician assistant or nurse experienced with weight loss clients, there is a real place for you online. The drawback with weight loss coaches locally is that they aren’t everywhere. There are humongous sections of the US that just don’t...Read More
Tag: Tools and Resources
Whether I use the term “bookkeepers” or “accountants”, this applies equally to each kind of small business service provider. And that’s the first lesson: most people don’t know the difference between a bookkeeper and an accountant. That is the very first thing that you will have to teach them. And the very first thing that I will tell you is: Shout out your strength. Put it up there in the header of your website or blog. Don’t make people search for what you do, or read through your whole bio to identify your credentials. Know what it is that...Read More
What do you do with a great piece of art, a book cover or a logo? Well, don’t let it get away. TURN IT INTO A REAL BOOK, hardcover or soft or Kindle Once in a while, you’ve just got the cover before the book. Hey, it happens. Take the cover for LET’S TANGO. I have actually used it twice. I love the tango image, and I love the message, i.e., Let’s work together to make something spectacular. This particular book is not for sale; it is part of the From Passion to Prosperity Master Class. However, if you...Read More
The hardest part about selling online, especially for creative people, is simple: It is that dastardly word . (It feels like a sobering Halloween squeal should come in here. Creative people are good people. I like creative people. I also know a lot of them don’t do a terrific job of SE**ING. (Yeah, it is a dirty word in many ports.) If you think SE**ING is tough, you NEED to be online. It is a whole new world of sales online. Selling online is a whole lot different than selling at an art show. At an art show, you...Read More
Creating and growing a small business funding source may be a lot closer than you think. The time has come for women who know small business to step up and take on the Community Public Offering initiative. For decades we’ve said that we don’t have access to enough capital to make our businesses succeed. Well, that can change. It may not be easy, but it is indeed possible. We all know what Wall Street investment is like. Simply put your money into a stock or fund and sit back. Hopefully you will make some money. And we know what...Read More
You’ve got a glorious name. Why change it? Why even think about using a pseudonym? I’m nobody. Who are you? Are you nobody too? Do you recall that wonderful little poem by Emily Dickinson? Would Emily be as famous if her name had been “Daisy Scarecrow”? or “Marguerite d’Artagnia Dickson”? Probably. But she is Emily Dickinson. You and I are fish of a different color. In the world of business and art and poetry it does matter whether you choose to call yourself “Elizabeth” or “Betsy” or “Liz”, or go by your middle name “Rosalind” or “Rosie”, or drop...Read More
What Is An Online Summit? Being an online summit organizer is only for the uber-organized, very energized women who know their field leaders reasonably well. An online summit is like a conference with lots of speakers, all generally on the same topic. But it is all conducted online, so anyone in the world can participate. What Fields Of Expertise Work Best With Summits Most fields are excellent candidates for summits. I typically participate in ones geared to entrepreneurs online. There are, however, lots more. There are summits for beauty, for exercise and diet, for natural health, for arts and...Read More
Some writings just sound better when heard than when read silently. Those are the books that should be recorded and turned into audio books. What kind of writing do you do? Actually, there is a huge market for audio books, in all categories. Mysteries, romances, poetry, even children’s books. Technical books probably don’t have a huge market, but what do I know? Do you recall seeing those splendid ads for Audible with different real people captivated by audio books? Well, that’s real. Real people listen to audio books in all kinds of places, from the breakfast table to desert...Read More
A Kindle shortie (technically a “Kindle short read”) is one of the great ways to make money writing books and short stories, both fiction and non-fiction. This refers to a way that an author can create something, and earn money, before finishing her whole book, or can simply create a short book. That’s important. Most books take a long time to write. Most writers are not wealthy, so they take waitressing or secretarial jobs to tie them over until their book is published. That can be a long time. What if you took the first chapter of your book,...Read More
Damn it. Scams abound. Sometimes it seems the only way to secure a legitimate home based business is to create it yourself, and even then there are massive pitfalls. It is a wicked world out there. And that’s the truth. I hate to admit it, but I still get pulled into scams from time to time. So many promises. So many guarantees. So little return. It’s enough to make a grown woman cry. The Golden Rules For Identifying Legitimate Home Based Business Ideas I have two Golden Rules. If you’ve ever been caught in a scam, or if you...Read More
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