Creating a fishing business, solopreneurs, is uncannily easy.
Travel sites for solopreneurs can be a huge challenge. Yeesh … there’s a whole passel of huge travel sites out there, and competing against Travelocity isn’t easy. The Grand Canyon, fishing the Colorado River, and hundreds of other top fishing spots are written about ad nauseum online.
So why do I remotely suggest that you can create a fishing site, and succeed at it?
Because I know Jenny, and Jenny showed me how to do it.
Jenny lives in Oregon, and she loves to fish. (Incidentally, Jenny doesn’t live in Oregon. I am using that to protect the uniquesness of her business.) Jenny knows every fishing hole between Portland and the California border, and some in the Pacific. And that’s the trick: Jenny doesn’t write about the common fishing sites that everyone already knows about. No, Jenny takes her reader by the hand and leads her into the forests to secluded streams, lakes and waterfalls. I loooove her writing:
On the east side of the waterfall, you will see a small deer path heading north. Don’t go that way. Stand at the start of that deer path. Face due north, and head off at two o’clock. In ten minutes you will tickle your toes in one of the greatest trout streams in the whole state. My favorite spot along this stretch of water is about thirty paces downstream.
Jenny does this over and over again. She simply knows her stuff like no big travel site ever could. And she doesn’t post on those big travel sites; no, her fishing holes are for her visitors only.
And How, you might ask, could she possibly make money by writing about fishing spots as a solopreneur?
That’s a legitimate question, so let’s take a closer look at it.
For starters, Jenny has a very loyal clientele. Some of Jenny’s visitors have joined her on her own excursions, and they actively promote her business to their friends. Anything that Jenny suggests for them to buy is something they trust. They trust her recommendations because they trust her.
On her site, and in her emails, she promotes things like:
- Fishing gear of all kinds (and not the cheap stuff);
- Camping gear, especially for women;
- Tents, sleeping bags, maps even;
- Cabins and small lodges where fisher folk can stay (no Marriotts here);
- Fishing guides;
- River boating trips, even white water rafting;
- Her own guided trips;
- New foods for hikers and campers;
- and always new adventures.
You get the idea.
One of the things that Jenny does NOT do is publish a book. Her theory on this is that her private fishing holes would become too popular if she wrote a book, destroying her outdoors for herself and her web friends. I would add that financially Jenny is much better off selling her stuff online; she would make some money with a book, but not nearly as much as she makes from her online business.
Jenny doesn’t worry about the Big Travel Sites. Her fishing territory has nothing they want. There are no big hotels, no airports nearby, no big restaurants. It is pure nature with a few small businesses thrown in. Big travel companies can’t make money here, so they leave her niche alone.
Can this solopreneur fishing business be duplicated? Absolutely! Take these ideas and apply them to your region. This isn’t a blog that you will create over night, but over time it promises huge Success in every sense of the word.
Not a fisher person? How about biking? or hiking? or skiing? Find your sport, and just like the solopreneur fishing woman, you too can share your top spots online.