Whether I use the term “bookkeepers” or “accountants”, this applies equally to each kind of small business service provider. And that’s the first lesson: most people don’t know the difference between a bookkeeper and an accountant. That is the very first thing that you will have to teach them. And the very first thing that I will tell you is: Shout out your strength. Put it up there in the header of your website or blog. Don’t make people search for what you do, or read through your whole bio to identify your credentials. Know what it is that...Read More
Category: Low Cost Ideas
What do you do with a great piece of art, a book cover or a logo? Well, don’t let it get away. TURN IT INTO A REAL BOOK, hardcover or soft or Kindle Once in a while, you’ve just got the cover before the book. Hey, it happens. Take the cover for LET’S TANGO. I have actually used it twice. I love the tango image, and I love the message, i.e., Let’s work together to make something spectacular. This particular book is not for sale; it is part of the From Passion to Prosperity Master Class. However, if you...Read More
It is just so easy to think, “Wow! As an online relationship coach I’ll have access to millions of people, so I can make millions of dollars!” Sorry, sister, but it is just not that easy. There are lots more flops than there are successes. I know one relationship coach who now creates websites for others, and another relationship coach who became a seamstress. Yes, there are millions of people who NEED your help. And it is very possible to make great money doing it. But there are some steps to follow for your success. First, Target The Relationship...Read More
Back in the olde days there were career mentors. Mentors are great, but now there is a new layer: the career coach, in particular the career coach found online. There are a lot of similarities between the two, but the biggest difference is that mentors are free, and career coaches are compensated. That “compensated” component means a lot. It means that the career coach need not be in the career field that you are presently in; she may be part of the field that you want to go to. Incidentally, I consider myself an online business coach because most...Read More
There are a number of super online courses for learning how to paint. But, as always, there is room for more. There is room for YOU. The key to success, in fact, is to make your site special. Make it something that you know a whole lot about, but something that isn’t on every other website. That sounds a lot easier than it is. First take inventory of your personal skills. If impressionism just isn’t your style, maybe teaching it isn’t the best option. But if mixing and matching colors is what you are truly great at, then a...Read More
What Is An Online Summit? Being an online summit organizer is only for the uber-organized, very energized women who know their field leaders reasonably well. An online summit is like a conference with lots of speakers, all generally on the same topic. But it is all conducted online, so anyone in the world can participate. What Fields Of Expertise Work Best With Summits Most fields are excellent candidates for summits. I typically participate in ones geared to entrepreneurs online. There are, however, lots more. There are summits for beauty, for exercise and diet, for natural health, for arts and...Read More
Some writings just sound better when heard than when read silently. Those are the books that should be recorded and turned into audio books. What kind of writing do you do? Actually, there is a huge market for audio books, in all categories. Mysteries, romances, poetry, even children’s books. Technical books probably don’t have a huge market, but what do I know? Do you recall seeing those splendid ads for Audible with different real people captivated by audio books? Well, that’s real. Real people listen to audio books in all kinds of places, from the breakfast table to desert...Read More
Gosh, we’ve all thought about writing professionally from time to time, and learning how to be a professional blogger sounds like a pretty good gig. Sometimes it really can be a great gig; and sometimes it is just a dud. In truth, there is a lot to commend becoming a professional blogger. For starters, it is a job you can take anywhere. If you move a lot, or travel a lot, this may be a natural for you. And it offers all the independence you could want. You can work your own hours, no matter what hours those are,...Read More
Do you think an online beautician website wouldn’t work? Look at the picture. Laugh if you like, but that is truly all that most of us know about creating a smashing hairstyle. And it ain’t much. That’s where you come in. You know a bit more than that, don’t you? My guess is that you know a whole lot more than that, or you wouldn’t be reading this. So what do you do with all that great knowledge? My friend Trish started a site especially for women with loooong hair. Hey, these Rapunzel-like damsels have real issues with hair...Read More
How many teachers have you had for your guitar playing? Two? A dozen? Odds are that you have had more than one. The more you have had, the more you understand that different teachers work for different people. And that is why your guitar learning site can work. People simply learn better from different instructors. Not everyone will be able to learn from you. But many will. And those are the folks you want to reach. What kind of guitar playing can you teach online? Well, just about any kind that exists, and some that you might even invent....Read More
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