It is just so easy to think, “Wow! As an online relationship coach I’ll have access to millions of people, so I can make millions of dollars!”
Sorry, sister, but it is just not that easy. There are lots more flops than there are successes. I know one relationship coach who now creates websites for others, and another relationship coach who became a seamstress.
Yes, there are millions of people who NEED your help. And it is very possible to make great money doing it. But there are some steps to follow for your success.
First, Target The Relationship
You can’t be everything to everybody.
Watching a friend interview a relationship coach, the coach confidently said, “Ask me ANYTHING. Anything at all.” All I could think was, “What, are you nuts?” Nobody knows everything for everyone. Her credibility instantly plummeted.
To establish and maintain credibility, you MUST target your client base. Who are you talking to?
- military spouses
- LGBT couples
- men who can’t ask a woman for a date?
This is important not only for credibility, but also for marketing. There is no way you can market to everyone. First time moms do not have the same concerns as teenage boys. Pin down that client base.
Really use the tools we talk about in From Passion to Prosperity to pin down that client. And use the tools to exponentially expand your client base.
Without mastering this step, you will be barking up the wrong tree(s) for a very long time.
Then Target The Style of Personal Coaching That You Do
There are many ways to approach relationship coaching, such as
One On One Coaching. This is probably the most common. Using Skype or other online communications tool, work one on one with your client.
Develop A Program. This can be a program that is completed online or via a CD or download. It may or may not include personal interaction. If you opt for the CD route, be sure to sell it via Amazon as well.
Create A Book. It can be a short pamphlet or a series of books, or anything in between. Again, if this can be sold on Amazon, do put it there as well.
Bring Together Groups Of Clients. These work much like in person therapy groups, but they are just worked online. There are a number of online programs that will allow both you and your clients to interact.
Create In Person Workshops. Whether the workshop is a day, or a week, or several days spaced throughout the year, this can be a very effective, and lucrative, approach. You also have the option of traveling to different cities to present the workshop, much like a traveling seminar.
Take That Workshop And Put It Online. If it can be done in person, it can likely be done online. The advantages to going online are significant: lower overhead, broader reach to literally world wide possibilities, ability to deliver more for less, ability to include guest speakers easier.
The Most Important Part About Becoming A Relationship Coach
Whether you are working one on one or in a large seminar setting, there is one key to real success: You gotta know your stuff. You have got to know it very well.
If you’ve got formal credentials, put them front and center. Don’t expect your clients to dig through your website looking for your professional status. Put it in your header. Make sure they can find it.
A lot of people become “life coaches” based on an online course they take. Trust me, that is not real education. All you are buying is the obscure degree they give you. You are NOT getting real education.
That doesn’t mean, however, that everyone online need be a Ph.D. I know one woman who is very successful, and justifiably so, and all she has is a community college degree. But her niche is special. She brings together wives of service men. These women share a lot of the same issues, and my colleague provides the platform for them to interact, literally worldwide, learn from each other, and learn from her experiences too. She doesn’t pretend to be a psychologist.
And that’s the rub: Be honest about who and what you are. That honesty will take you further than a dozen degrees and certificates.
That brings us back to the beginning. Don’t try to be everything for everybody. Find your niche where you can be of genuine assistance. Then do it.